US Agency of Record

AAM’s Role:

• Conceptualized and executed a multi-faceted communications plan for global footwear brand to introduce and grow awareness with consumers via targeted media sectors
• Positioned and re-positioned brand within the media as product mix and message evolved
• Developed and implemented creative marketing programs including high-impact grass roots campaigns, celebrity endorsements, consumer events and advertising campaigns
• Identified and managed targeted partnerships with medical and excercise professionals

www.fitflop.com